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Appreciation of the Office furniture e-commerce strategy

Now, network spread rapidly in China, after the economic crisis, more SMEs saw network sales time of upgrade, during the last economic crisis, network industries are affected least of all industries, even more surprising is the pace of development of the network economy in the crisis faster. Nowadays, the tide of the global economic crisis has passed, however, a growing number of small and medium enterprises continue to join the ranks of Internet marketing, gives us information facilitation in network times, patrons will be able to understand the world, network industry, large-scale prototypes have appeared, each network company. In the tide of enterprise in the information network situation. Home appliances, education, business, information, more and more industries to join. After the battle, the Office furniture, we analyze the current Office furniture e-commerce in China.
First: the Office furniture industry is a cover more products, demand is not a commodity, many types of products, ranging from dozens of species, hundreds, hundreds of kinds of products, not say under a variety of models, so these factors have led to Office furniture on the Web promotion and marketing effort, preliminary work is relatively large.
Second: manufacturers, promotion platform Zhijian of views exception fierce, such as in Alibaba of platform above search Office furniture, front of full is network pin treasure of user information, is than integrity pass of high a document, following is integrity pass, last is Ali of general user, Ali information update speed fast, Qian one minutes is first, Hou one minutes is may on see not to has, so guarantees so more of products row in network pin treasure behind base thought was is impossible, information too big, more alone also grasp not letter Ali update arranged of rules.
Third: the model of different regions in China, big gap, early along the coast, developed fairly rapidly, starting late in the Mainland, there is no perfect promotion sales strategies, integration of national market are hard to come by, resulting in waste of resources.
Part IV: lack of Internet marketing professionals, in the analysis of current College, college graduates, do not have the expertise, two with no work experience and very few people are not keen on this industry, so there is information on the network are many, but most are disorganized, unsystematic, usually lax management, network marketing, at an early stage. These aspects need to be improve, recruited a number of professionally qualified staff.
V: office furniture is important for enterprises, departments and units, a high volume of orders, one of the few classes of search-related information on the Internet habits. Prefer the traditional mode of shopping, not electronics, jewelry of such products for young people, although competitive pressures were high but not difficult like Office furniture.
Sixth: distribution aspects, a said e-commerce with and to of is good of logistics, to wants to well e-commerce, no a good of logistics service is impossible of, for Office furniture for, logistics more is important, because Office furniture this class commodity threshold compared low, manufacturers compared more, market important concentrated in local, to wants to development field customer only building factory, and logistics business more do consider, formed a support high quality of logistics team, for goods of distribution is is important.
Seventh: many types of office furniture products, but relatively simple style and color, cannot meet the needs of individual people, furniture new varieties of developer effort is important is it is a buyer's market, products are going to go with the times, in line with most people's preferences. Phasing out products that lagged behind the market, and as a business manager, should be far-sighted, get hold of the biggest trends in order to achieve the long-term development of the enterprise.
Eighth: as China's accession to the WTO and openness to external trade, foreign first-class Office brand gradually flow into domestic markets, because in some countries in Europe, such industry started earlier than that of China's, mature technology, management, industrial chain, is also a great impact on our industry.
In short, there's no harder to do business, make sales network must adhere to, to look farther, do persist, to innovate and continually adapt to the market, only innovation can not be eliminated, believe that China's furniture industry can gradually find out in the next time a marketing and sales strategy.

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